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    How to Segment Your Content for Ultimate Repurposing (with Lessons From TV Talk Shows)

    Carpool Karaoke, Mean Tweets, Lip Sync Battle…just three examples of content that’s grown from a TV talk show segment to a standalone fan favorite.

    But what can content marketers take away from this?

    Creating defined segments in your content has lots of benefits for content marketers.

    It helps you streamline your repurposing, as you can repurpose the same segment every week (which comes with the added bonus of higher-quality repurposing).

    It can also help you grow a separate audience for that content segment.

    Hello segment superfans!

    And there are lots of great examples out there for you to follow.

    In this (updated!) podcast episode and blog post, discover how you can use segmenting to optimize and supercharge your repurposing.

    Hit play to listen to the episode …

    Or keep reading to learn how to segment your content for ultimate repurposing.

    My content segmenting ‘aha’ moment

    I was in bed one morning recently, scrolling through Instagram (yes, I know it’s bad…yes, I’m trying to

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