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The Armory Show guide
The Armory Show is one of the art world’s biggest international art fairs, rivaled only by Frieze New York.
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It’s also the anchor for Armory Arts Week, when other fairs set up shop in New York.
Now celebrating its 2023 edition, The Armory Show dates back to the mid-1990s, a time when the market for contemporary art was at low ebb.
In an effort to jump-start business, a group of Soho art show dealers—Colin de Land, Pat Hearn, Matthew Marks and Paul Morris—organized the Gramercy International Art Fair, named after its initial location at the Gramercy Park Hotel, where exhibitors showed their wares in the hotel’s rooms.
The idea took off, and in 1999, the event moved to the more spacious 69th Regiment Armory on Lexington Avenue, home to the legendary Armory Show of 1913, which introduced modern art to America.
In homage to that watershed event, the Gramercy International Art Fair renamed itself the Armory Show, and two years later, moved to the West Side Piers.
The exhibitors taking part in this year’s festivities
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